Content Strategy
Explore a diverse range of projects within my portfolio, spanning various dimensions and scopes. I've successfully undertaken endeavors such as rebrands, naming exercises, above-the-line campaigns, pitch deck creation, brand architecture development, paid media strategies, and influencer partnerships.
Web3 PR & Marketing
With experience garnered from renowned brand agencies, unconventional tech brands, and collaborations with web3 founders, I bring a profound understanding of the intersections between excellent design, cultural nuances, and cutting-edge technology.
Recent Press
The Plight of the Crypto Hottie
Web 3.0, NFTs, The Metaverse, and WTF Does It All Mean with Melissa Henderson
The Root Institute 2021: Cryptocurrency and The New Creator Economy
Product Development
My passion lies in navigating the realm of blockchain, AI, and emerging while also delving into the intricacies of data dashboards to uncover valuable insights. Embracing adaptability in my approach enables me to craft solutions that truly resonate and deliver tangible results.
Meet Your Resident Content Expert!
Hi! I’m Melissa. As your go-to partner, I focus on revenue-driven content strategy, Web3 marketing, and product development, ensuring your brand not only keeps pace with new consumer trends but thrives and reaches new audiences with purchasing power.
Since 2011, I have worked with brands in the fashion, media, and publishing space as a technology content strategist focused on educating and integrating new tools, products, and research to the forefront of business.
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